Aden Brazil News

- All online aspects should adhere to the Scott Trust values - The observer section of the online website is part of one of the most successful international news websites - An online presence makes it a possible economic future for n news organisations, by monetising online content through voluntary donations and memberships Funding:  -Contributors, members, subscriptions and donators: The guardian/observer are currently experimenting with this model to protect the free online content. During October 2017, they released that they had 800,000 paying contributors worldwide and that this income exceeded that from advertising. -Monthly subscriptions via kindle: The guardian/observer offer their publication on the kindle devices. This is an example of convergence. The monthly subscription is £9.99, but to entice readers they offer a 14 day free trial -Events:  The guardian/observer frequently run courses, meetings and conferences -Product sales: The guardian/observer also se

What stories are present? - Theresa May is fining greedy bosses who betray their workers - 'Me Too' campaign to show their equality and liberality - Trump story to show how they celebrate different countries. Negative destroy shows how they are worse off than we are What issues are present? - Feminism and sexism. They included these on the main cover because they believe everyone should be equal and have the right to express themselves Who is present/absent? Absent: - elderly - children - white men - asians - arabs Present: - women. Present on the main image as a counter type to show she is important, emphasised by the low angle shot - black male - middle aged women to appeal to their audience, reflecting the magazine in the newspaper which has cooking for women How have they been represented? - The woman in the top right is holding a cake which is a stereotype that women belong in the kitchen and should cook every day - A powerf

Layout: - The layout is symmetrical which makes it easy for a reader  - It is ordered making it more formal  Typography: - Masthead is bold and in block. Serif font reflects the tone of their newspaper and audience - The body copy is small because it is conventional to newspapers - Font is simple to make it easy for the reader Language: - Formal language to appeal to target audience  - Direct address makes them feel more involved in the article Images: - Shows a powerful image - Different types of news they offer at the top of the page to attract more of their audience - Different ethnicities and genders reflects Scott Trust values - No editing to make it seem more real and relating to the audience  Graphics and colour: - Masthead is black  - The colour purple is a neutral colour reflecting their liberal beliefs - Different colour words emphasise their importance, the yellow word 'free' attracts more people 1) In the first

Readership – The total number of people who read a publication Circulation – T he number of newspaper copies that are distributed to newsagents and news stands on an average day.  The guardian newspaper target a wide audience: there is a football section, predominantly male to target men. There is a music section to target cultural consumers and there is a hard news section at the front to target the news hungry people who always want to know what going on. There is also a magazine inside (the guardian magazine) containing lots of fashion content. it contains gardening, sex advice, cooking and DIY. This targets women. The guardian readers are middle class people interested in sports, news and culture. There are sections in the newspaper featuring different genders and ethnicities. They have a liberal view and are middle aged. Guardian and Observer readers are: -Hard to reach - 95% read no other quality newspapers -Affluent - 85% are ABC1 -Well Travelled - taking 4 tr

Uses and gratifications for news: -Active audiences might consume news for Information. This is because there are various stories which relate to people location which is important to them -Passive audiences may want to consume news for entertainment. This is because they will want to know about all the gossip with celebrities that they follow. They can hear about their lives and opinions and will agree with what the celebrities think. This will give them things to talk about and conversation topics. Newspapers are not owned by a conglomerate. Instead they are owned by very wealthy individuals who do not need the profit and therefore newspapers are not very profitable. Editors who are interviewed in the media always deny that their owner interferes with the content. However, obviously the owner appoints the editor and they have similar views to that of the owner. The Scott Trust owns the guardian/observer. It exists to ensure: -the editorial independence of newspapers -appoi

Graph 1: This graph shows that the BBC dominates the majority of the stories read with 39%. -Surprisingly, Channel 4 does not get a lot of stories read, despite them being a very well known and profitable. -Overall, the competition is not very spread out and it is dominated by a few companies. - The BBC has more stories read than the guardian, daily mail and MSN put together Graph 2: This shows that over recent years, the internet has become more popular than print magazines as a way of reading the news. -I thought the internet would be a lot further ahead in 2015 than it was. -There is a steady increase for the internet over recent years suggesting it will continue to rise in the future -The amount of money spent on magazines and newspapers has not changed a lot. It is only the internet that has increased in money spent.

Key Terms: 1) In 1965 which newspaper was the top seller? Daily Mirror. 2) Which was the lowest selling newspaper in 2015? What was the consequence of this? The Independant. They do no longer print magazines.  3) Can you predict what might happen in the future, judging by current trends? The circulation of newspapers will fall, and could even become obsolete. 1. What are online newspaper paywalls ? Are they effective ? A  paywall  is a method of restricting access to content via a paid subscription. Beginning in the mid-2010s,  newspapers  started implementing  paywalls  on their websites as a way to increase revenue after years of decline in paid print readership and advertising revenue. This is effective because it will make people who want to access a service pay for it, resulting in higher profits. 2.How are newspapers currently funded ? (think about advertising space, cover price of a newspaper & paywalls ) Newspapers are self-regulated

The guardian & observer: The Guardian is a daily newspaper published by the Guardian group and owned by the Scott Trust. The guardian is a liberal newspaper. It doesn't follow a political party. It tends to offer the most unbiased, objective perspective. Believe it is important to represent people from all minority groups and countries. Newspaper industry regulation: Freedom of the press - The right to circulate opinions in the print without censorship by the government.  Levenson Inquiry  IPSO - Independent Press Standards Organisation (IPSO) Is a regulator of magazines and newspapers and their online counterparts. It is funded by magazines and newspaper companies. Any member of the public can make a complaint to the IPSO OFCOM -  This is the broadcasting regulator. If a person sees something on TV that they believe should not have been broadcast, they can make a complaint to them.  It could be about advertising, so

A newspaper is a publication containing news, information and advertising, usually printed on low-cost paper called newsprint. It may be general or special interest, most often published daily or weekly. Tabloid newspaper Broadsheet newspaper House style - a companys preferred manner of presentation and layout of written material. Functions of the front page of a newspaper: - To attract their target audience. - Shows what the newspaper will include. - Reinforces their identity. - Demonstrates the newspapers attitude to the story of the day.