Audiences

Readership – The total number of people who read a publication

Circulation – The number of newspaper copies that are distributed to newsagents and news stands on an average day. 

The guardian newspaper target a wide audience: there is a football section, predominantly male to target men. There is a music section to target cultural consumers and there is a hard news section at the front to target the news hungry people who always want to know what going on. There is also a magazine inside (the guardian magazine) containing lots of fashion content. it contains gardening, sex advice, cooking and DIY. This targets women.

The guardian readers are middle class people interested in sports, news and culture. There are sections in the newspaper featuring different genders and ethnicities. They have a liberal view and are middle aged.

Guardian and Observer readers are:
-Hard to reach - 95% read no other quality newspapers
-Affluent - 85% are ABC1
-Well Travelled - taking 4 trips per year
-Arts and culture lovers - 4 trips per year to art galleries and theatres
-Progressive - 60% of readers are progressives
-Food and drink aficionados - £81 a week on groceries 

Middle class progressives – forward looking people who are keen to try new things

Analyse the use of media language to create meaning to appeal to it’s audience in the online Observer home page.

Pick 2 examples [5]

The Observer targets women by using a pink colour in all the articles for lifestyle. This is because pink is typically associated with the colour pink. Furthermore, the subheadings for the lifestyle section includes topics such as 'food' 'love and sex' and 'home and garden'. These are all things which are stereotypically associated with women. Furthermore, the article about the noodle bar attracts their food and drink aficionados where they want to hear about food and restaurants.