Conventions of a newspaper front cover


Layout:
- The layout is symmetrical which makes it easy for a reader 
- It is ordered making it more formal 

Typography:
- Masthead is bold and in block. Serif font reflects the tone of their newspaper and audience
- The body copy is small because it is conventional to newspapers
- Font is simple to make it easy for the reader

Language:
- Formal language to appeal to target audience 
- Direct address makes them feel more involved in the article

Images:
- Shows a powerful image
- Different types of news they offer at the top of the page to attract more of their audience
- Different ethnicities and genders reflects Scott Trust values
- No editing to make it seem more real and relating to the audience 

Graphics and colour:
- Masthead is black 
- The colour purple is a neutral colour reflecting their liberal beliefs
- Different colour words emphasise their importance, the yellow word 'free' attracts more people


1) In the first newspaper, it has images of lots of different ethnicities which reflects the multicultural society in Britain. The second newspaper, Megan Markle features in the main image who is mixed race, reflecting the multicultural society.

2) The 'me too' campaign reflects feminism as it encourages women to stand up for themselves. In the second newspaper, Megan Markle is in the main image, reflecting how women are as important as men

3) The first newspaper has an article on cake recipes which will want to make people buy the cakes or make them. The second newspaper has a 'summer shopping special' which will attract people who want to buy products

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