The Guardian - ownership, values and beliefs
Uses and gratifications for news:
-Active audiences might consume news for Information. This is because there are various stories which relate to people location which is important to them
-Passive audiences may want to consume news for entertainment. This is because they will want to know about all the gossip with celebrities that they follow. They can hear about their lives and opinions and will agree with what the celebrities think. This will give them things to talk about and conversation topics.
Newspapers are not owned by a conglomerate. Instead they are owned by very wealthy individuals who do not need the profit and therefore newspapers are not very profitable.
Editors who are interviewed in the media always deny that their owner interferes with the content. However, obviously the owner appoints the editor and they have similar views to that of the owner.
The Scott Trust owns the guardian/observer. It exists to ensure:
-the editorial independence of newspapers
-appoint their editors
-ensure the newspapers continue their liberal traditions and do not affiliate to any political party.
-promote the cause of FREEDOM OF THE PRESS = anyone must be free to set up a n newspaper and newspapers must not be censored or controlled by the government. This allows for democratic freedom of speech and expression.
Values and beliefs:
-Liberal values as they are owned by the Scott Trust whose job it is to ensure that newspapers are independent and liberal.
-the target audience are middle class 'progressives' who read the newspaper for its liberal viewpoint.
-they celebrate and cover stories of different genders, races, ethnicities and sexualising again showing they are liberal.
-Liberal values: tolerance, fairness and progress through media language, which makes it mainstream.
-Collaborate with readers and others to have a greater impact
-Report fairly on people as well as power and find things out.
Representations should:
-promote democracy (equality) and human rights
-celebrate individuality, diversity, tolerance and allowing opposing points of view
-care for people no matter what in the world they live in (internationalism)
-be open-minded about change
How does the guardian/observer reflect the Scott trust values?
They have stories about different ethnicities which reflects that the have to cover stories of different genders, races, ethnicities, showing they are liberal. They also reflect the Scott trust values by providing left wing and right wing views.
How is the guardian/observer funded? Is there a paywall? Why/why not?
It is funded by contributors to support the newspapers. They do not have a paywall to maintain open access to the website. They do this so that everyone can read their articles.
How has the paper responded to declining newspaper sales?
They have created websites and apps to help the change in technology. They have twitter and Facebook which is used more than newspapers today. Convergence means the readers can read their articles on their phones from the website or the apps
What might be the effects of the ownership on the papers content?
It is owned by the Scott Trust which means they are very diverse and include stories with lots of different ethnicities and genders.
-Active audiences might consume news for Information. This is because there are various stories which relate to people location which is important to them
-Passive audiences may want to consume news for entertainment. This is because they will want to know about all the gossip with celebrities that they follow. They can hear about their lives and opinions and will agree with what the celebrities think. This will give them things to talk about and conversation topics.
Newspapers are not owned by a conglomerate. Instead they are owned by very wealthy individuals who do not need the profit and therefore newspapers are not very profitable.
Editors who are interviewed in the media always deny that their owner interferes with the content. However, obviously the owner appoints the editor and they have similar views to that of the owner.
The Scott Trust owns the guardian/observer. It exists to ensure:
-the editorial independence of newspapers
-appoint their editors
-ensure the newspapers continue their liberal traditions and do not affiliate to any political party.
-promote the cause of FREEDOM OF THE PRESS = anyone must be free to set up a n newspaper and newspapers must not be censored or controlled by the government. This allows for democratic freedom of speech and expression.
Values and beliefs:
-Liberal values as they are owned by the Scott Trust whose job it is to ensure that newspapers are independent and liberal.
-the target audience are middle class 'progressives' who read the newspaper for its liberal viewpoint.
-they celebrate and cover stories of different genders, races, ethnicities and sexualising again showing they are liberal.
-Liberal values: tolerance, fairness and progress through media language, which makes it mainstream.
-Collaborate with readers and others to have a greater impact
-Report fairly on people as well as power and find things out.
Representations should:
-promote democracy (equality) and human rights
-celebrate individuality, diversity, tolerance and allowing opposing points of view
-care for people no matter what in the world they live in (internationalism)
-be open-minded about change
How does the guardian/observer reflect the Scott trust values?
They have stories about different ethnicities which reflects that the have to cover stories of different genders, races, ethnicities, showing they are liberal. They also reflect the Scott trust values by providing left wing and right wing views.
How is the guardian/observer funded? Is there a paywall? Why/why not?
It is funded by contributors to support the newspapers. They do not have a paywall to maintain open access to the website. They do this so that everyone can read their articles.
How has the paper responded to declining newspaper sales?
They have created websites and apps to help the change in technology. They have twitter and Facebook which is used more than newspapers today. Convergence means the readers can read their articles on their phones from the website or the apps
What might be the effects of the ownership on the papers content?
It is owned by the Scott Trust which means they are very diverse and include stories with lots of different ethnicities and genders.
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