Online, social media and participatory media

- All online aspects should adhere to the Scott Trust values
- The observer section of the online website is part of one of the most successful international news websites
- An online presence makes it a possible economic future for n news organisations, by monetising online content through voluntary donations and memberships

Funding: 

-Contributors, members, subscriptions and donators: The guardian/observer are currently experimenting with this model to protect the free online content. During October 2017, they released that they had 800,000 paying contributors worldwide and that this income exceeded that from advertising.

-Monthly subscriptions via kindle: The guardian/observer offer their publication on the kindle devices. This is an example of convergence. The monthly subscription is £9.99, but to entice readers they offer a 14 day free trial

-Events: The guardian/observer frequently run courses, meetings and conferences

-Product sales: The guardian/observer also sell holidays and books linked to their review and travel sections

-Online advertising: while online advertisers reach a global audience, they are able to sell advertising to different national audiences

 -Print advertising


-Cross-Promotion: The Guardian/Observer advertise their sister magazine ‘The Guardian Weekly’. Although they are not gaining revenue specifically from the magazine itself, they do gain funding from advertising this as it gains exposure and entices readership.


1. Describe 2 ways a newspaper is funded. Use The Guardian and Observer as examples in your answer. (4)
One way it is funded is through online donations. This could be a regular donation or a one time payment. For example they have options on the website where you can become a member and pay regularly or you can pay a fixed payment. Another example is through the online advertising. These adverts are tailored to the audience which means they will get more money as more people will buy them.

2. How have funding issues have affected the drive to online media? [4]
The online version easier to read as there is no limitation to space. This means there will be more people wanting to read online as it is more accessible and easy. There has been limited funding to print issues as there is less circulation. This means the focus is shifting to online so that they can survive.



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