Audience
Explain the effects of technology on print newspapers (4)
Technology is affecting print newspapers as they are circulating less. This is because it is easier to read news online and there is more space to put stories in. Furthermore the editors can edit them regularly making them suitable for their target demographic. Technology also means that online news has more advertising. This is because there is more space online for adverts which means that the websites will get paid more, potentially meaning print newspapers will no longer exist as they will run out of funding.
Technology is affecting print newspapers as they are circulating less. This is because it is easier to read news online and there is more space to put stories in. Furthermore the editors can edit them regularly making them suitable for their target demographic. Technology also means that online news has more advertising. This is because there is more space online for adverts which means that the websites will get paid more, potentially meaning print newspapers will no longer exist as they will run out of funding.
- Notice that although the observer online follows the structure of the print edition, there is a greater prominence for the lifestyle, food and sport sections that are otherwise kept out of the main section of the newspaper.
- There is also a higher proportion of photography and headlines on the homepage compared to the front page.
How does this target different audiences?
The sport section can attract a male audience. This is because the colour of the sport section is blue and is typically associated with men. Furthermore, the lifestyle section is the pink colour which is typically associated with women.
- Traditionally, people who read newspapers were passive. They could choose what newspaper to buy and could always write to the editor, but would accept this message
- Online newspapers attract a far more active audience. The website itself has little user-generated content and audiences are limited to responding to journalist... although they can do and tend to debate!
- The Twitter and Instagram fees offer content for response
- Remember that neither is moderated, there is much more opportunity for trolling on these feeds, but they encourage a shorter audience attention span which can discourage debate
Change in gender roles:
Multiculturalism:
Celebrity culture:
Consumerism:
- Traditionally, people who read newspapers were passive. They could choose what newspaper to buy and could always write to the editor, but would accept this message
- Online newspapers attract a far more active audience. The website itself has little user-generated content and audiences are limited to responding to journalist... although they can do and tend to debate!
- The Twitter and Instagram fees offer content for response
- Remember that neither is moderated, there is much more opportunity for trolling on these feeds, but they encourage a shorter audience attention span which can discourage debate
Change in gender roles:
Multiculturalism:
Celebrity culture:
Consumerism:
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