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Showing posts from April, 2019

Historical newspapers contexts

Contexts - 1960's • In the 1960s, most producers and readers were white males, LGBT (male) producers did not go public and LGBT audiences would not expected to be celebrated or discussed by the mainstream media • Newspapers in the 60’s did not report so much on female or ethnic minority political leaders, especially as there we so few. • LGBT stories were VERY limited due to the closeted lifestyle by individuals/communities. • Celebrity culture did exist, but far less so than today. • Stories carried far more hard news. • Consumerism was beginning to develop in the 1960s, therefore newspapers did not carry much lifestyle/marketing content. • Social change was a major issue in 1960. Younger generations were demanding freedom (legalising homosexuality, making divorce and contraception available, legalising abortions, allowing more sexual content on the mass media). This was the complete opposite of the older generation therefore these social issues drove newspaper stor

Audience

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Explain the effects of technology on print newspapers (4) Technology is affecting print newspapers as they are circulating less. This is because it is easier to read news online and there is more space to put stories in. Furthermore the editors can edit them regularly making them suitable for their target demographic. Technology also means that online news has more advertising. This is because there is more space online for adverts which means that the websites will get paid more, potentially meaning print newspapers will no longer exist as they will run out of funding. - Notice that although the observer online follows the structure of the print edition, there is a greater prominence for the lifestyle, food and sport sections that are otherwise kept out of the main section of the newspaper. - There is also a higher proportion of photography and headlines on the homepage compared to the front page. How does this target different audiences? The sport section can attract a